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Today at Dell User Forum, Dell introduced a series of new enterprise appliances and integrated systems to drive simplicity and ease of use across the data center, and help customers achieve quicker business insights and agility. The new workload-specific infrastructure appliances and integrated systems dramatically speed deployment, management and time to results for companies of all sizes. Dell is teaming up with leading enterprise software companies to integrate and optimize Dell infrastructure and management capabilities, with some of the most widely deployed applications and workloads in enterprises today. Dell is moving quickly to deliver appliances to accelerate the value customers get from their technology by simplifying the deployment and management of large-scale enterprise applications, while at the same time ensuring best-in-class performance, response t... (more)

Field Mobility News Weekly – Week of March 10, 2013

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read M2M News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Also read SMAC News Weekly ALK Technologies has announced its CoPilot GPS navigation apps for smartphones and tablets will be available for Windows 8 and Windows Phone 8.  The apps were designed as an alternative to in-vehicle systems and provide advanced turn-by-turn guidance features, comprehensive trip planning and automotive-grade street maps stored on-board the device for offline use.  Read Original Content As p... (more)

Enterprise Mobility Asia News Weekly – Week of March 9, 2014

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! With support from the Indian government, a new mobile phone early warning system will be launched in India in April to alert millions of people to potential disasters such as tsunamis and typhoons.  The system has the ability to send immediate SMS messages to all mobile phones in a designated locality, providing precise... (more)

Marketing Needs To Be Measured To Show Authentic Value

For any executive who have been around for awhile, it's difficult to believe that there is still any question that marketing needs to show metrics for its efforts. In past branding efforts, this could be difficult. However, many CEOs now have a strong quantitative background and their primary language is numbers. Without strong metrics, marketing runs the risk of being misunderstood and undervalued. From an operations standpoint, if you don't know what you did, how do you know what to go do? It's that simple. An excerpt from today's press release at eMarketer: "The need for measurement and analytics is growing in importance. According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. Seventy-nine percent of the marketers felt ... (more)

Thanks Everyone

Book Reviews Thanks Everyone! As of tonight, Dirty Little Secrets is #2 in the sales category on Amazon! How exciting! I am so happy I can barely express it! I have a lot of people to thank. The most amazing thing is that I’ve never met most of these angels – we have met over the past months (in some cases a year or more) over the phone! First, and friend par excellence, is Jeff Blackwell of SalesPractice.com. Even though we don’t know each other well, he fell in love with Buying Facilitation and my decision facilitation model quite a while ago, believing that Buying Facilitation® completes the sales model – with integrity. He has been tirelessly, and obnoxiously (smile) pitching me and the new book daily for months. He humbles me. My friend Jill has been my sounding board, my mother, my friend, and my coach. Without her, I might have had a different book – certain... (more)

SXPad, Psion EP10, Harris RF-3590 and More

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Geneq Inc. has released the SXPad, a full-featured, rugged handheld computer for GPS/GIS data collection that is built for mobile GIS users in applications ranging from Federal/State/Local government, water/electric/gas utilities, and transportation to mining, agriculture, and forestry. Read Original Content Magic Software Enterprises Ltd., a global provider of mobile and cloud-enabled application and business integration platforms, announced its mobile offering has been successfully implemented by UK-based Cape to develop an integrated business solution that can run natively on any mobile device. Read Original Content The BlackBer... (more)

Why Does Enterprise Prefer iPhone over Android?

Mobile management and security vendor Good released its quarterly device activations report. The report states that iOS dominate Android four to one in the enterprise. This is in spite of Android devices having an equal or slightly larger market share compared to iPhone. Is it because iPhone is much better tailored for enterprise need? That is not a likely reason. If you do a feature comparison between iOS and Android the difference will only be marginal, not enough to account for such a large difference. To understand why it is so, we need to understand how enterprise manages new technology. Can IT adopt any technology they like? IT is always working under the constraint of limited budget. Annual IT expenditure has to be within the allocated budget and there is always a demand to do more with less. So, the CIO faces the challenge of how to allocate the budget among... (more)

Mobility News Weekly

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly App stores for consumers have worked for Apple, Google and others, but the jury is still out on the business market simply because this market is just getting started. Business software maker ClickSoftware Technologies is one of the first to jump in. It launched its mobile app store April 17. Read Original Content As smartphone ownership rises, almost three-quarters of smartphone owners use their phone to get real-time location-based inf... (more)

Applying the Marketing Center of Excellence (MCOE)

The HP TouchPad was launched July 1, 2011, and was discontinued August 18, 2011. The Marketing Center of Excellence (MCOE) may provide a framework for understanding (and preventing) the sorts of “black swan” marketing failure that HP experienced with its TouchPad launch. I think the key value provided by a MCOE for reducing the risk of a “black swan fail” is its enablement of a holistic, cross-disciplinary approach to marketing at enterprise level. Leslie Ament, SVP at Hypatia Research Group, asked a great question that points towards the complexity underlying the situation, and the potential value of a MCOE: “Is this a failure of 1) product features, 2) timing of launch, 3) targeting of market segment and/or 4) demand generation, branding, and execution of campaigns?” In the framework of a MCOE, the operator here would be an “and,” rather than an “or.” Hypothesis... (more)

Mobile Health News Weekly – Week of April 21, 2013

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobility News Weekly Also read SMAC News Weekly The Centers for Disease Control and Prevention will pilot test the efficacy of using basic text messages via mobile phones and Web-based messages via smartphones in public health surveillance for programs such as smoking cessation, according to a notice published in the Federal Register. Read Original Content Vodafone plans to offer mobile health and education services in Myanmar, if its joi... (more)

Mobile Health News Weekly – Week of September 29, 2013

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Mobile Commerce News Weekly Also read Mobility News Weekly With the rise of the iPhone, Android and other mobile devices has come a flood of applications designed to help people stay healthy. Now, the FDA will focus on monitoring a handful of apps that turn smartphones into devices, like a heart monitor, or medical attachments that plug into smartphones, like arm cuffs that measure blood pressure.  Read Original Content For people who forget to take their meds—which is about half of us—Janssen Healthcare Innovation has introduced a free mobile app... (more)