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The impact of emerging technologies has taken the business by storm. Everyone is familiar with Virtual Reality and 360-degree virtual reality. The immersive experience offered by these emerging technologies have replaced the way people shopped, interact and have fun. Though, the virtual reality and 360-degree virtual reality are new in the marketing arena. Therefore, most of the marketers are not familiar with how to incorporate into marketing and sale strategy. The survival of any business in today’s world is only possible by integrating emerging technologies within the organization. In this article, we are going to discuss how to incorporate VR in your marketing campaigns. Create Compelling Stories Virtual reality is all about the immersive and mesmerizing experience that instigates the users. The big giants like YouTube and Facebook are already into 360-degree VR ... (more)

EuroCloud and The Case for a Cloud Computing Trade Association

As many of you know I've been pushing for the creation of a formal Cloud Computing Trade Association for quite sometime, but unfortunately we've lacked both the will of the industry and the money to make this happen. Given the recent announcement of a EuroCloud Cloud Computing association in Europe, the opportunity to do something here in North America or more broadly has re-emerged. In my previous discussions there has been a tremendous amount of interest in the creation of an International Cloud Computing Trade Association, but when it comes down to it, the money to fund such an endeavor wasn't there. So I again would like to pose the the question if now is the right time to reengage this conversation? Or am I beating a dead horse? As pointed out by Fred Zappert on the CCIF list early today, more then thirty companies have joined forces to form a new European Clo... (more)

@ThingsExpo | Google and Samsung Lead IoT Land Rush [by @AriaSystemsInc]

Google’s and Samsung’s Smart Home Deals Lead the Internet of Things Land Rush By Marie Martin If you’re like me – with my busy schedule and all – it’s easy to forget things, especially when I am in a rush to get out of the house for work or for some critical appointment. Usually my mind is fixated elsewhere. I invariably have to ask myself whether I’ve switched off the iron or whatever appliance I happened to be using before I left. Oh, and did I lock the door? Somebody could make a million bucks if they came up with a device that remotely shuts down any appliance large or small (not to mention the lights), and makes sure everything is locked up. Oh, wait! Somebody already has. Such devices and connected technologies exist today, and the sector is driving the leading edge of the Internet of Things under the label of the “Connected Home” or “Smart Home”. Fact is, so... (more)

Cloud Computing and SOA Expert Offers Advice

In a recently published white paper, world renowned cloud computing and service oriented architecture (SOA) industry expert, David S. Linthicum (http://davidlinthicum.ulitzer.com), concludes enterprise and government IT organizations seeking to save money and gain agility using cloud computing and XML standards can achieve these objectives through strategic implementation of data virtualization. The white paper, “The Importance of Data Abstraction, Virtualization and Data Services,” defines data abstraction, data virtualization (or federation) and data services, and then the paper summarizes today’s core uses of these synergistic technological approaches as business intelligence (BI), business applications and mash-ups. Common to BI, applications and mash-ups is the need to leverage data in specific formats that transcend physical information systems’ structure. T... (more)

Selling the “Strategy Imperative” to the CEO

Given all the pressure to deliver "in quarter" results, it's becoming increasingly difficult to get executive attention on strategy formation and/or re-examination.   Executive energy is largely consumed with driving operational excellence and available "cycles' are devoted to sales and growth initiatives designed to drive near-term, measurable improvements in sales and/or profitability.  It makes sense given we are still "heads down" working our way out of an enduring global recession. Nevertheless, there's a risk that by ignoring meaningful strategy formulation today, your company will likely limit its growth potential when the economy actually picks up.  So where does that leave marketers who understand the need to craft and refine strategies to drive long term competitive advantage?   Do we just wait for the recession cycle to end and then raise our hands highe... (more)

How To Measure Your Company’s Social Media Presence

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics Guru Marshall Sponder takes you through social media measurement tools and helps identify the right Web-metrics choices for your business . ... (more)

Who at BMW Cooked Up This Disastrous eNewsletter?

 How To Put the Brakes on Their Five Major Marketing Mistakes If you were to imagine an eNewsletter from BMW, you would probably expect it to lead off with a picture something like the one to the right.  As a BMW owner, you tend to be a certain kind of person.  The folks at BMW have understood your persona well over decades in the United States.  That’s why I’m mystified at the June 2009 eNewsletter from Germain BMW of Naples. I love my BMW.  I think Germain BMW is a terrific dealership. But, I hate their eNewsletter. Why? Because it has almost nothing to do with the BMW brand promise: BMW—The Ultimate Driving Machine. In fact, the eNewsletter is so bad, I can only imagine it must be a stealth product of the federal government’s new car Czar organization. Call me crazy but when I get an eNewsletter that has something to do with BMW, I expect that it would deliver on... (more)

DoD Clarifies Guidance on Open Source Software

As friend John Scott points out on his blog, Dave Wennergren, DoD CIO, has just signed out a very well coordinated, well staffed and well thought out clarification of guidance regarding Open Source Software (OSS).   A copy is attached. Some key points: - Open Source Software meets the government’s legal definition of “commercial computer software,” which is an important clarification in the procurement world.  Some who don’t understand open source sometimes mistakenly would think that it was not allowed because of the way they read some regulations and this clarification will help in that regard. - All programs in DoD should consider  Open Source Software when doing market research on solutions.  There are many reasons why that are captured in the memo.  Depending on the particular situation, these reasons might include better functionality, better security, better... (more)

SAP’s Fourth Quarter and Full-Year 2009 Results Exceeded Expectations

Economics for Investors SAP AG announced its preliminary financial results for the fourth quarter and full-year ended December 31, 2009. U.S. GAAP software and software-related service revenues were euro 8.20 billion (2008: euro 8.46 billion), a decrease of 3%. Non-GAAP software and software-related service revenues were euro 8.21 billion (2008: euro 8.62 billion), a decrease of 5% (5% at constant currencies). U.S. GAAP total revenues were euro 10.67 billion (2008: euro 11.57 billion), a decrease of 8%. Non-GAAP total revenues were euro 10.68 billion (2008: euro 11.73 billion), a decrease of 9% (9% at constant currencies). U.S. GAAP software revenues were euro 2.61 billion (2008: euro 3.61 billion), a decrease of 28% (27% at constant currencies). Full Year 2009 Non-GAAP revenue figures exclude an acquisition-related deferred support revenue write-down of euro 11 mil... (more)

Cloud vs Grid

IBM Session at Cloud Expo I’ve been getting a lot of email, and there have been some posts on this blog, regarding CEP based services in the cloud. So as we go down this road, I thought it would behoove us to examine what a cloud is and isn’t and what a grid is and isn’t. I found this introductory article from IBM.  It’s a good start.  I’ll be looking for some more articles – if you’ve got anything you’d like to add to this conversation, please feel free to contact me or add your comments below. Personally, my experience with grid comes from Capital Markets and calculating prices & greeks for derivatives. think that some of the people reading this blog might be mistaking what I’m talking about when I say, “Current CEP products don’t seem to be a good fit in the cloud.” think that those people with Capital Market’s experience think grid when I say cloud, and think ... (more)

Local Business Listings a Marketing Opportunity and a Security Challenge

Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course all you may find other information too. Local business listings are treated passively by many businesses. But that could be a mistake. You’ve probably read that prospects have something specific in mind when they are shopping. So try this test. Go back to Google, type in the name of a product or service your business provides plus your hometown. Did your business show up? If it did: congratulations. If it did not: you’re missing a major marketing opportunity. Times have changed From a marketing standpoint, the use of local business listings has exploded with t... (more)