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The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Geneq Inc. has released the SXPad, a full-featured, rugged handheld computer for GPS/GIS data collection that is built for mobile GIS users in applications ranging from Federal/State/Local government, water/electric/gas utilities, and transportation to mining, agriculture, and forestry. Read Original Content Magic Software Enterprises Ltd., a global provider of mobile and cloud-enabled application and business integration platforms, announced its mobile offering has been successfully implemented by UK-based Cape to develop an integrated business solution that can run natively on any mobile device. Read Original Content The BlackBer... (more)

Mobile Health News Weekly – Week of March 9, 2014

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobility News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! The global mobile health market is expected to reach $49 billion by 2020, according to a study by Grand View Research.  Read Original Content The Phone Oximeter is a new smartphone device consisting of a software application and a non-invasive light sensor that attaches to a patient's finger and directs light waves through a patient's fingertip to measure blood oxygen levels. Th... (more)

In 2014 Big Data Investments Will Account for Nearly $30 Billion - Eventually Accounting for $76 Billion by 2020 End

DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Working with the Analyst Community to Get More Buyers

For some companies over the years, it became good fashion to give analysts a hard time or feel intimidated by them. Analysts for the most part are pretty good at helping provider companies think through issues. This is great news for a provider who is trying to frame their story and tell it in a way that works for the buyer. A strong majority of analysts are quite collegial, friendly and want to be helpful. You may run into a few that overstate their importance but they will be running with the minority. They are also for the most part bright, inquisitive and quite knowledgeable about any kind of buyer in their area of coverage. The reason they are so knowledgeable is that they talk to buyers on an almost daily basis. They are in fact helping those same set of buyers and personas decide on their best path to success. Regardless of whether the provider can get the an... (more)

Cloud Computing and SOA Expert Offers Advice

In a recently published white paper, world renowned cloud computing and service oriented architecture (SOA) industry expert, David S. Linthicum (http://davidlinthicum.ulitzer.com), concludes enterprise and government IT organizations seeking to save money and gain agility using cloud computing and XML standards can achieve these objectives through strategic implementation of data virtualization. The white paper, “The Importance of Data Abstraction, Virtualization and Data Services,” defines data abstraction, data virtualization (or federation) and data services, and then the paper summarizes today’s core uses of these synergistic technological approaches as business intelligence (BI), business applications and mash-ups. Common to BI, applications and mash-ups is the need to leverage data in specific formats that transcend physical information systems’ structure. T... (more)

Dell Outlet States Promotional Success Using Twitter

Dell Outlet is stating through a blog representative that Twitter's ability to announce their promotions is meeting with success. This is an interesting development as it portends the future of one-to-many instant messaging as a marketing tool. From Stephanie N at Dell: "There was some buzz back in December around Dell generating over $1 million in revenue by posting offers and responding to questions on Twitter.com/DellOutlet—there’s still mention of it on Twitter even today. Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity. We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to pur... (more)

Plug Your Marketing Leaks

Marketing is making strides in lead generation, but how kinetic is their nurturing? Lead nurturing is often thought about as being found with a flag waving when your leads decide to take action about resolving a problem your products or services address. If this is your marketing strategy, you're leaving a lot to chance just hanging around waiting to be found. Maybe for some of your longer-horizon leads this is fine, but it's not going to help you speed up getting quality opportunities to opt into sales conversations. You've all seen those funnel diagrams that show spouts of leads leaking out of them at different points during the buying process. In order to stop the leaks and add momentum to your nurturing, you've got to get commitments to action. The higher a sense of commitment you can create, the farther and faster your leads will move toward becoming sales op... (more)

Ten Tips to Spice Up Your Website with Financial Information

eCommerce Journal on Ulitzer Xignite, Inc., a provider of cloud services on-demand financial market data and application components, has announced its top 10 recommendations for leveraging Web services to add content, improve stickiness and create value for users of financial websites. If you’re looking for new ways to attract customers, readers, gamers or friends to your website, then adding relevant, high-value financial information to your site might be just the ticket. Before the Web, high quality financial information was hard to get. You either had to go through a financial advisor like a broker-dealer, or you had to get expensive direct feeds from financial data providers and news wire services. Now there are lots of general news and specialty financial sites that provide financial information on the Web. But, what you may not know is that the same professi... (more)

Now that's a Da Vinci!

Poor Leonardo. After losing out to Michelangelo di Lodovico Buonarroti Simoni during his lifetime, he still doesn't get the credit or recognition his work deserves. Finally, someone trusted their intuition, and bought a sketch which looked to him like a Leonardo, and, lo - it was! His $19000 investment is now worth $150 million: Now that's what I call reverse innovation! If you'll excuse me, I'm off to the basement to see if I have any Da Vinci's lying around in my art collection... ... (more)

Marketing Content Should Educate Both of You

Content Marketing Journal There's a lot of talk about how we need to focus on our buyers' issues and provide them educational insights to help them learn what they need to know to make buying decisions. Heck, I say it in my book...in several places, I think. I've said it on this blog, and I'll continue to say it. But perhaps, what I haven't said here is that marketing content should also educate marketers. Yep, you heard me. That's one of the key payoffs you can get with a content strategy. This is why I advocate for using articles for content marketing in many cases. But I digress. Here's an example of what I mean. Let's say you want to know which problem your prospect is working to solve. Think of this as the equivalent of a form with check boxes for "I'm interested in solving this issue - with check boxes for issues A, B or C. Instead of the form, let's say you c... (more)

Nero Introduces Ultimate 3-in-1 Bundle for Video Editing, Burning and Backup: Nero Multimedia Suite 10

Celebrating its 15th Anniversary, Nero delivers a pivotal new release with three comprehensive and enhanced standalone products bundled into one powerful multimedia suite: Nero Vision Xtra, Nero Burning ROM and Nero BackItUp & Burn Karlsbad, Germany (March 29, 2010) - Nero, creators of liquid media technology, today introduced Nero Multimedia Suite 10, providing a fundamental shift from previous offerings of 'all-in-one' integrated applications to a new powerful multimedia bundle consisting of three standalone products. The three comprehensive products that make up Nero Multimedia Suite 10 are Nero Vision Xtra, which is dedicated to media organisation, advanced video editing and HD movie creation; Nero Burning ROM for disc burning and copying; and Nero BackItUp & Burn for backing up, synching and restoring data. These three robust products, plus additional multim... (more)