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DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D. Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Mobility News Weekly – Week of August 17, 2014

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Connected Globe News Weekly Also read Field Mobility News Weekly Also read Mobile Commerce News Weekly Also read Mobile Cyber Security News Weekly Also read Mobile Health News Weekly Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here! Changing Environments, a startup based in Massachusetts, has announced its invention of a public bench that acts as a solar powered smartphone battery charger that can be used to recharge mobile devices.  Read Original Content Although reporting illegal fishing using smartphone apps will not eliminate the problem of overfishing entirely, certain mobile technology, s... (more)

Prepare Yourself for More Email Coming to Your Inbox

From Forrester's Press Release Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return on investment, and growing consumer use of social email accounts will fuel the use of email by Direct Marketing professionals. In five years, consumers will be deluged with more than 9,000 email marketing messages annually. “By 2014 direct marketers will waste $144 million on emails that never reach their primary target,” said Forrester Research Vice President and Principal Analyst David Daniels. “Successful Direct Marketing pros will alter their tactics to overcome inbox clutter and increase relevancy.” My view: Email in marketing should only be utilized as it relates to a promotion, major anno... (more)

Who at BMW Cooked Up This Disastrous eNewsletter?

 How To Put the Brakes on Their Five Major Marketing Mistakes If you were to imagine an eNewsletter from BMW, you would probably expect it to lead off with a picture something like the one to the right.  As a BMW owner, you tend to be a certain kind of person.  The folks at BMW have understood your persona well over decades in the United States.  That’s why I’m mystified at the June 2009 eNewsletter from Germain BMW of Naples. I love my BMW.  I think Germain BMW is a terrific dealership. But, I hate their eNewsletter. Why? Because it has almost nothing to do with the BMW brand promise: BMW—The Ultimate Driving Machine. In fact, the eNewsletter is so bad, I can only imagine it must be a stealth product of the federal government’s new car Czar organization. Call me crazy but when I get an eNewsletter that has something to do with BMW, I expect that it would deliver on... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

SAP’s Fourth Quarter and Full-Year 2009 Results Exceeded Expectations

Economics for Investors SAP AG announced its preliminary financial results for the fourth quarter and full-year ended December 31, 2009. U.S. GAAP software and software-related service revenues were euro 8.20 billion (2008: euro 8.46 billion), a decrease of 3%. Non-GAAP software and software-related service revenues were euro 8.21 billion (2008: euro 8.62 billion), a decrease of 5% (5% at constant currencies). U.S. GAAP total revenues were euro 10.67 billion (2008: euro 11.57 billion), a decrease of 8%. Non-GAAP total revenues were euro 10.68 billion (2008: euro 11.73 billion), a decrease of 9% (9% at constant currencies). U.S. GAAP software revenues were euro 2.61 billion (2008: euro 3.61 billion), a decrease of 28% (27% at constant currencies). Full Year 2009 Non-GAAP revenue figures exclude an acquisition-related deferred support revenue write-down of euro 11 mil... (more)

B2B Buyers' Use of Social Media

There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the differences in informational use and reliance between buyers under 31 and those more mature. Some of the differences are not what you may think. Although web searches and vendor websites remain two of the top methods for finding information, word of mouth holds a lot of influence throughout the buying stages. What's interesting is to note that although some of the sources drop off in influence as the buyer progresses toward purchase, social media remains influential from start to finish - for those who have embraced its use in their buying process. You can download the report (direct li... (more)

Mobile and Connected Health: Recent Trends

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends. With the cost of healthcare data breaches continuing rise year after year, it shouldn't come as a surprise that spending on the security of that information is estimated to hit $40 billion this year, and balloon to $70 billion three years from now, according to a recently published report from The Boyd Company. Read Original Content With smartphones changing the culture in so many ways, more and more young people are using their mobile devices to keep track of their health, and the trend is not going unnoticed by advertisers. Read Original Content International management consulting firm Accenture released findings about different atti... (more)

Mobility News Weekly – Week of December 30, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read SMAC News Weekly More than half of consumer activity during Christmas day took place on mobile devices, according to a study released by mobile analytics platform Mixpanel. Based on its analysis of over 695 million actions, the study shows an 11 percent increase the week prior to the holiday.  Read Original Content Congolese technology company VMK is attempting to break into the smartphone and tablet mar... (more)

Mobility News Weekly – Week of January 6, 2013

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read SMAC News Weekly Intel will launch a new Atom processor code-named Lexington aimed at emerging markets in a move to put more of its chips into smartphones.  The V.P. for Intel's Mobile and Communications Group, said Acer, Africa-based Safaricom, and Lava, based in India, will announce products based on Lexington in the first quarter. Read Original Content While recent data indicates Google's Android oper... (more)

Applying the Marketing Center of Excellence (MCOE)

The HP TouchPad was launched July 1, 2011, and was discontinued August 18, 2011. The Marketing Center of Excellence (MCOE) may provide a framework for understanding (and preventing) the sorts of “black swan” marketing failure that HP experienced with its TouchPad launch. I think the key value provided by a MCOE for reducing the risk of a “black swan fail” is its enablement of a holistic, cross-disciplinary approach to marketing at enterprise level. Leslie Ament, SVP at Hypatia Research Group, asked a great question that points towards the complexity underlying the situation, and the potential value of a MCOE: “Is this a failure of 1) product features, 2) timing of launch, 3) targeting of market segment and/or 4) demand generation, branding, and execution of campaigns?” In the framework of a MCOE, the operator here would be an “and,” rather than an “or.” Hypothesis... (more)